Privacy policy

NWLY Privacy Policy

Last updated: 2 September 2026

NWLY respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how James New trading as NWLY, ABN 80 365 248 900, collects, holds, uses and discloses personal information when you:

Visit or use the NWLY website
Purchase from the NWLY online store
Purchase from NWLY in person at a market
Create or use a customer account
Subscribe to marketing communications
Contact or otherwise interact with NWLY

The NWLY online store is powered by Shopify. Shopify processes personal information to provide the ecommerce platform, checkout, payments and other services used by NWLY.

In this policy, personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable.

Personal information we collect

The personal information NWLY collects depends on how you interact with us and may include:

Contact and delivery information

Name
Email address
Telephone number
Billing address
Shipping address

Order and transaction information

Products viewed, selected or purchased
Shopping cart activity
Order history
Returns, exchanges, cancellations and refunds
Order, transaction and receipt numbers
Payment method and payment confirmation
Delivery and tracking information

NWLY does not directly store complete payment-card numbers. Payments are processed by Shopify Payments, PayPal and other payment providers made available through Shopify.

Customer account information

If you create a customer account, Shopify may process information including:

Account contact details
Login credentials
Saved addresses
Order history
Account preferences

Customers may also check out as guests where that option is available.

Communications and customer service information

We collect information you provide when you:

Contact NWLY by email or another communication channel
Make an enquiry or complaint
Request a return, exchange or refund
Submit photographs or other information in support of a product issue
Communicate with NWLY through social media

Marketing information

We may collect:

Email marketing subscription status
Marketing preferences
Engagement with marketing messages
Responses submitted through Shopify Forms
Interactions with NWLY advertisements or social media content

Device, website and analytics information

When you use the NWLY website, information may be collected automatically, including:

IP address
Browser type
Device type and operating system
Device and advertising identifiers
Pages viewed and links selected
Date, time and duration of website activity
Shopping and browsing activity
Referring website or advertising source
Approximate location derived from an IP address
Cookie and similar technology information

How we collect personal information

NWLY may collect personal information:

Directly from you when you place an order, create an account, make a market purchase, subscribe to marketing or contact us
Automatically through the NWLY website, cookies, pixels and similar technologies
From Shopify and Shopify services, including Shopify Payments, Shop, Shop Pay, Shopify POS, Shopify Forms and Shopify Messaging
From payment providers, including PayPal
From Australia Post in connection with deliveries and tracking
From analytics, advertising and social media providers, including Google, YouTube, Facebook, Instagram and TikTok
From other service providers acting on our behalf
Where authorised or required by law

NWLY does not purchase customer mailing lists.

How we use personal information

NWLY may use personal information to:

Operate and maintain the NWLY website and online store
Process payments and complete transactions
Fulfil, deliver and track orders
Provide receipts for online and market purchases
Manage customer accounts
Process cancellations, returns, exchanges, store credits and refunds
Respond to questions, complaints and customer-support requests
Detect, investigate and prevent fraud, misuse and security incidents
Maintain business, financial and transaction records
Improve our products, website, customer service and shopping experience
Measure website performance and understand customer engagement
Personalise content, recommendations and advertising
Send marketing communications where permitted and in accordance with your preferences
Comply with legal, regulatory, accounting and taxation obligations
Establish, exercise or defend legal claims
Enforce NWLY’s terms and policies

NWLY does not collect or use health information or other sensitive personal information as part of its ordinary business activities.

Payments

Online payments may be processed through Shopify Payments, Shop Pay, PayPal and payment methods made available through Shopify, which may include:

Visa
Mastercard
American Express
UnionPay
Apple Pay
Google Pay

In-person market payments may be processed through Shopify POS and supported Tap to Pay services, including card and digital-wallet payments.

Payment providers collect and process payment information under their own terms and privacy policies. NWLY ordinarily receives transaction details and payment confirmation, rather than complete payment-card information.

The payment methods available may change as Shopify or NWLY updates its supported payment options.

Delivery

NWLY uses Australia Post to deliver online orders within Australia.

NWLY may provide Australia Post with information necessary to fulfil and deliver an order, including the customer’s name, delivery address, contact details and delivery instructions.

Australia Post handles personal information in accordance with its own privacy policy.

Marketing communications

NWLY may send promotional emails where you have subscribed or where otherwise permitted by law.

You can unsubscribe from promotional emails at any time by:

Selecting the unsubscribe link in the email
Contacting customersupport@nwly.com.au

Unsubscribing from marketing does not prevent NWLY from sending necessary service communications, such as order confirmations, delivery updates, receipts, account notices or responses to customer-service requests.

NWLY does not currently use SMS or WhatsApp for marketing communications.

Analytics, advertising and social media

NWLY may use Shopify, Google, YouTube, Facebook, Instagram and TikTok to:

Understand visits and activity on the NWLY website
Measure advertising performance
Understand how customers find and interact with NWLY
Display or improve advertising
Communicate with customers through social media
Create audiences or personalise advertising where permitted

These services may use cookies, pixels, device identifiers and similar technologies. Information collected by these providers is handled under their respective privacy policies.

Your use of Facebook, Instagram, TikTok, Google, YouTube or another third-party platform is also subject to that platform’s terms and privacy policy.

Cookies and similar technologies

NWLY, Shopify and relevant service providers may use cookies, pixels and similar technologies to:

Operate essential website and checkout functions
Remember customer selections and preferences
Keep accounts and transactions secure
Maintain shopping-cart functionality
Measure website traffic and performance
Understand browsing and purchasing activity
Support analytics, marketing and advertising
Detect fraud and misuse

Some cookies are necessary for the website to function. Other technologies may support analytics, personalisation or advertising.

You can manage cookies through your browser settings. Blocking certain cookies may affect website, account, cart or checkout functionality.

Shopify may also provide privacy controls, consent options or data-sharing opt-out tools where required for particular visitors or regions.

Shopify and Shopify Network Intelligence

The NWLY store is hosted by Shopify. Shopify processes information about customers’ access to and use of the store to provide, protect and improve its services.

NWLY currently has Shopify Network Intelligence enabled. This allows Shopify to securely use information from customer interactions with NWLY, Shopify and other Shopify merchants to provide enhanced services. These may include fraud prevention, analytics, advertising measurement, product recommendations and personalisation.

Information submitted through the NWLY store may be shared with Shopify and service providers located outside Australia. Other Shopify merchants cannot directly see NWLY customer information through Shopify Network Intelligence.

More information is available in the Shopify Consumer Privacy Policy.

Depending on the customer’s location and applicable law, Shopify privacy requests and available data-sharing controls may be accessed through the Shopify Privacy Portal.

When we disclose personal information

NWLY may disclose personal information where reasonably necessary to:

Shopify and its related services
Shopify Payments and other payment processors
PayPal
Australia Post
Microsoft 365 and other communication or cloud-service providers
Google and YouTube
Facebook and Instagram, operated by Meta
TikTok
Technology, analytics, security, professional and customer-support providers
Government bodies, regulators, law-enforcement agencies or courts where required or authorised by law
Professional advisers where reasonably necessary
A purchaser or adviser involved in a proposed or completed sale, transfer or restructuring of the NWLY business

NWLY does not sell personal information or purchase customer mailing lists.

Service providers are given access only to information reasonably required to perform their functions or provide their services.

Overseas processing and disclosure

Some service providers used by NWLY operate or store information outside Australia.

Personal information may therefore be processed in countries including the United States, Canada, Singapore and other locations where Shopify, Microsoft, Google, Meta, TikTok, PayPal or their service providers operate.

The countries involved may change as service providers update their infrastructure and subprocessors.

Where applicable, NWLY takes reasonable steps when selecting and using service providers to ensure that personal information is handled appropriately. Overseas providers may also be subject to privacy laws that differ from Australian privacy laws.

Data security

NWLY takes reasonable administrative, technical and organisational measures to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

These measures may include:

Restricting access to business systems and customer information
Using account authentication and access controls
Using reputable ecommerce, payment, email and delivery providers
Keeping relevant devices, applications and systems updated
Using secure payment and checkout services
Reviewing access when it is no longer required

No internet transmission or electronic storage system is completely secure. Customers should avoid sending sensitive payment or identity information through ordinary email or social media messages.

How long we keep personal information

NWLY retains personal information only for as long as reasonably necessary for the purposes described in this policy, including to:

Provide products and customer service
Maintain customer accounts
Process returns, exchanges, refunds and complaints
Maintain business, taxation and transaction records
Prevent fraud and resolve disputes
Meet legal and regulatory obligations
Establish, exercise or defend legal claims

When personal information is no longer reasonably required, NWLY will take reasonable steps to delete it, destroy it or de-identify it, subject to any applicable legal or technical retention requirements.

Information held by Shopify or another service provider may also be retained under that provider’s legal obligations, retention practices and privacy policy.

Access, correction and deletion requests

You may contact NWLY to:

Request access to personal information NWLY holds about you
Ask NWLY to correct information that is inaccurate, incomplete or out of date
Request deletion of personal information where deletion is reasonably available and not prevented by legal, security or record-keeping obligations
Withdraw marketing consent or update communication preferences
Ask questions about how your personal information has been handled

NWLY may need to verify your identity before completing a request.

Some information cannot be deleted immediately where it must be retained for taxation, transaction, fraud prevention, dispute resolution or other legal purposes.

Requests relating to information processed independently by Shopify may also be submitted through the Shopify Privacy Portal.

Privacy enquiries and complaints

For privacy questions, requests or complaints, contact:

James New trading as NWLY
ABN 80 365 248 900
Email: customersupport@nwly.com.au

You do not need to provide sensitive identification information in your initial email.

NWLY will acknowledge a privacy complaint and aim to provide a response within 30 calendar days. If additional time or information is reasonably required, NWLY will contact you.

Depending on whether the Privacy Act 1988 and Australian Privacy Principles apply to the particular matter, you may also be entitled to contact the Office of the Australian Information Commissioner or another relevant regulator.

Third-party websites

The NWLY website and communications may contain links to third-party websites, social media platforms or services.

NWLY does not control those third parties and is not responsible for their privacy, security or content. You should review the privacy policy of any third-party service before providing personal information.

Changes to this policy

NWLY may update this Privacy Policy to reflect changes to:

Business practices
Services and technology
Service providers
Legal or regulatory obligations

The updated policy will be published on the NWLY website with a revised “Last updated” date. Where required, NWLY will provide additional notice of material changes.